EBOOK
The Power of a Paper Cup: It’s Just Good Business
Since 1907, paper cups have been a key part of our daily life. Over a hundred years later, the classic paper cup is still going strong, and today its benefits are more relevant than ever.
This research paper offers insight into:
- How US-based, hyper-frequent quick-service restaurant (QSR) beverage consumers feel about the cups they receive at QSRs
- What tradeoffs they are willing to make
Our research suggests that consumers are wary of plastic and ready for paper cups to take over.
This paper will help you to understand how reducing plastic waste by adopting paper cups could benefit your business and the consumers who make the choice to go there.
Download your free copy of the research paper
let’s connect
Contact Us
We strive to create unprecedented solutions that solve today’s real-life problems and pave the way for tomorrow’s biggest opportunities—in a feasible, cost-effective way.
Related Resources
Article
What Does the Rise of the Conscious Consumer Mean for the Quick Service Restaurant Space?
December 3, 2024
This article explores what the rise of the conscious consumer means for the Quick Service Restaurant space.
Article
Paper Cups Can Turn Choppy Waters Into an Ocean of Opportunity for Canadian QSRs
October 2, 2024
Drinks served in a plastic cup comes with a side of uncertainty. Learn how paper cups can meet consumer preferences and government legislations in Canadian quick-service restaurants.
Article
The Role of Paper Cups in Supporting QSR Sustainability
October 2, 2024
Learn how paper cups can offer a sustainable alternative solution to plastic cups in the fast food industry.