Personal Care
Consumers are increasingly concerned with the environmental impact of packaging, with many studies indicating preferences for less plastic, more recycled content, and more recyclable packaging formats.
Brands and retailers also continue to pursue goals around plastic and packaging reduction, increased recyclability, and the use of more recycled content in packaging.
![Person reaching for a skin care cream](http://www.graphicpkg.com/custom-content/uploads/2023/08/Personal-Care_Market-Category_hero_1200x800-1024x683.png)
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Featured Product Innovation
Inspira Cosmetics Innovates Product Packaging with Hemp-Based Alternative
Partnering with Graphic Packaging International enabled Inspira Cosmetics to further its sustainability goals by transitioning to a paper-based packaging solution partially derived from natural hemp fibers.
![Inspira Cosmetics](http://www.graphicpkg.com/custom-content/uploads/2023/11/Inspira_feature_800x800.png)
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Featured Personal Care Packaging Materials
![Roll of solid bleached sulfate SBS paperboard](http://www.graphicpkg.com/custom-content/uploads/2023/11/SBS-Paperboard_Card_600x450.png)
Bleached Paperboard
Bleached paperboard is made from 100 percent wood-based fiber, with a bright, white surface that delivers an excellent print performance.
![Explore our range of sachet, pouch, and flow wrapping materials that optimize product quality and shelf life.](http://www.graphicpkg.com/custom-content/uploads/2023/10/Pouch-and-Sachet-Materials_Card_600-x-450.png)
Pouch and Sachet Materials
We offer a comprehensive range of plastic films and fiber-based materials for sachets, pouches, and flow wrapping.
![Leaflets and Packaging Inserts](http://www.graphicpkg.com/custom-content/uploads/2023/07/Leaflets-Inserts_Product-Category_Card_600x450.png)
Leaflets and Packaging Inserts
Leaflets and packaging inserts provide all the necessary information to support the end user with information for correct product use.
the finishing touch
Featured Personal Care Packaging Finishes and Enhancements
![Ideal for beauty, confectionery, personal care, and more, our folding cartons with windows help elevate your product by inviting consumers to take a peek.](http://www.graphicpkg.com/custom-content/uploads/2023/08/Window-Cartons_Finishes-Enhancements-Group-Detail_Card_600x450.png)
Folding Cartons with Windows
Consumers love to see a product before they buy it, whether it’s to check the freshness of a salad, the vibrancy of a design, the quality of the material, etc. Incorporating windows into a carton is an ideal way to allow the consumer to see the product, while still protecting the contents.
![Promotional Packaging](http://www.graphicpkg.com/custom-content/uploads/2023/08/Promotional-Packaging_Finishes-Enhancements-Group-Detail_Card_600x450.png)
Promotional Packaging
Promotional packaging can be a great way to increase brand awareness, drive consumer engagement, achieve differentiation, and drive sales.
![Seasonal Calendars Packaging](http://www.graphicpkg.com/custom-content/uploads/2023/08/Calendars_Product-Group-Detail_Card_600x450.png)
Seasonal Calendars
Seasonal calendars are a great way to spread holiday cheer.
![Cast & Cure Effects and Designs](http://www.graphicpkg.com/custom-content/uploads/2023/07/Cast-Cure_Finishes-Enhancements-Detail_Card_600x450.png)
Cast & Cure Finishing
Create striking holographic effects to create differentiation and impact on the retail shelf.
![Our shaped cartons offer innovative structural designs to help your product stand out on the retail shelf or to support your seasonal and promotional activities.](https://www.graphicpkg.com/custom-content/uploads/2024/03/Shaped-Cartons_Card_600x450.png)
Shaped Cartons
Our shaped cartons employ attractive structural designs and stunning print effects to create differentiation, premiumization, and consumer engagement.
![Complex Gluing](https://www.graphicpkg.com/custom-content/uploads/2024/03/Complex-Gluing_Card_600x450.png)
Complex Gluing Solutions for Packaging
Complex gluing applications can transform a flat blank into an attractive and innovative structure, helping to create on-shelf differentiation.