Graphic Packaging is celebrating success at this year’s prestigious European Carton Excellence Awards. Hosted by Pro Carton and the European Carton Makers Association (ECMA) and presented at the ECMA Congress in Berlin, Germany, these awards challenge partners from across the supply chain to showcase their most innovative cartonboard packaging designs. 

The Public Vote Award was won by Graphic Packaging for their work with baked goods specialist, Pladis Global on a gift-worthy design for the brand’s premium biscuit selection, McVitie’s Victoria Creations.

With its curved edges, unique opening feature, and the use of enhanced printing and embossing, the showstopping pack is designed to look gift-wrapped from every angle. Combining innovative structural design and print finishing excellence, this one-piece paperboard pack creates a delightful unboxing experience for the consumer and a stunning impact on-shelf.

“Our commitment to innovation and customer-centric design is what drives us to continuously push the boundaries of what’s possible in packaging,” said Jean-François Roche, SVP Sales, International at Graphic Packaging. “And this award is recognition of the hard work, dedication, and collaborative partnership with Pladis. When we work together, there’s no limit to what we can achieve. Congratulations to everyone involved in this winning project.”