CASE STUDY
Dogfish Head’s Innovative Glow-in-the-Dark Packaging
CRAFT BEER | ELEVATED EXPERIENCE
Dogfish Head Punkin Ale Returns for the Season With Innovative Glow-in-the-Dark Packaging
Dogfish Head Craft Brewery opened in 1995 as Delaware’s first brewpub. Since then, the brewery has expanded commercial distribution to all 50 U.S. states. In 2019, Dogfish Head merged with the fourth largest brewer in the United States, Boston Beer Co.
One of Dogfish Head’s iconic brews is the fall staple, Punkin Ale, packaged in a six-pack carton with signature pumpkin head character branding. Dogfish Head partnered with us to add a new, playful element to the signature pumpkin head theme in this year’s Punkin Ale release.
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