CASE STUDY
Damm Re-Launches Rosa Blanca Branded Beers With Recyclable Paperboard Packaging
The Rosa Blanca Story
Originally founded in 1927 as an independent brewery in Mallorca, Rosa Blanca produced beers that refreshed locals and tourists alike for seven decades.
As the tourist boom drew huge international brewing competition to the island, Rosa Blanca struggled to remain competitive and eventually closed.
In 2018, leading global brewer Damm purchased Rosa Blanca and relaunched the brand—reviving its tradition with a brand-new range of beers.
Damm sought a secondary packaging solution that would create an impact on the retail shelf, require no machinery investment, and that did not rely on plastic.
Elevated Experience
Damm wanted to differentiate the brand with premium secondary packaging formats that helped to create a distinctive brand identity.
Sustainability
The multipacks needed to be recyclable and made from renewable resources, contributing to the circular economy.
Operational Efficiency
The brewer wanted to maximize production efficiencies and minimize capital investment.
From Concept to Reality:
How We Solved Damm’s Packaging Challenges To Support the Relaunch of the Rosa Blanca Brand
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