innovation highlight
BETTERGUARDS Partnered With Us To Develop Packaging for Its Breakthrough Sports Technology
Healthcare | elevated experience
BETTERGUARDS Partnered With Us International To Develop Packaging for Its Breakthrough Sports Technology
BETTERGUARDS is a sports technology innovator known for developing The BetterGuard, an adaptive ankle brace used in professional sports. As part of the NBA’s startup accelerator, The BetterGuard was developed for high-level professional athletes and focuses on injury prevention and recovery.
We partnered with the company to develop a bespoke paperboard packaging solution that creates premiumization, enhances the consumer experience, and delivers production and shipping efficiencies.
![BETTERGUARDS partnered with Graphic Packaging to develop a bespoke fiber-based packaging solution for its breakthrough new product.](http://www.graphicpkg.com/custom-content/uploads/2024/01/Betterguard-1024x1024.png)