Innovation Highlight
Kraft Heinz Color-Your-Own Carton Improves Consumer Experience
COFFEE AND TEA | ELEVATED EXPERIENCE
Kraft Heinz Creates an Engaging Crayola “Color Your Own” On-Package Activity for Kids to Improve the Consumer’s Experience and Promote the Brand
Our recycled paperboard (CRB) is the ideal substrate for coloring with Crayola crayons.
![Kraft Heinz collaborates with Graphic Packaging to create an on-pack Crayola activity for kids](http://www.graphicpkg.com/custom-content/uploads/2023/10/Kraft-Heinz-Crayola_1200x800-1024x678.png)